Content Marketing Ideas for Industrial Companies

Publish what engineers actually need

• Datasheets & drawings (PDF + HTML) linking to tailored RFQ forms in Optimize Your Manufacturer Website for RFQs.
• Case studies with quantified impact (defects ↓, yield ↑, lead-time ↓).
• Capability deck: machines, capacities, QA lab, certifications.
• Spec templates & RFQ checklists (procurement accelerators).
• Short videos: line tour or QA test in 60–90s.
• Distributor page aligned with How Manufacturers Recruit Distributors in GCC.

Editorial cadence & distribution

Pillar + clusters (see the pillar), weekly engineering tip, monthly case study, quarterly webinar. Distribute via LinkedIn (flows in How Manufacturers Can Use LinkedIn to Attract Distributors) and exhibitions (process in Trade Show and Exhibition Marketing for Industrial Companies).