Trade Show and Exhibition Marketing for Industrial Companies

Pre-show (D-30 → D-1)

Publish a clear hook (“Bring your spec → 10-minute feasibility & lead time”) and drive invites to the exact RFQ page you built via Optimize Your Manufacturer Website for RFQs. Use 1:1 outreach from How Manufacturers Can Use LinkedIn to Attract Distributors. Prepare datasheets/case one-pagers following formats in Content Marketing Ideas for Industrial Companies.

On-site (qualification beats scans)

Badge scans ≠ leads. Log spec/volume/timeline/compliance, schedule plant visits from the booth, and assign an owner + SLA in the workflows you configured in Best CRMs and Marketing Automation for Manufacturers.

Post-show (≤48h)

Send a recap with the right datasheet and a next step (sample kit, trial, plant tour). Auto-enroll “Expo-Lead” contacts into your sample → trial → quote sequence (see the CRM article above). If a buyer mentions an imported model, include your “Alternative to [brand]” page from Lead Generation with SEO and AIO for Manufacturers.

Metrics that matter

Meetings booked, qualified leads, samples shipped, trials started, plant visits scheduled, opportunities created, revenue won.