Paid Social

Reach buyers before they start searching.

Paid campaigns on the platforms your buyers actually use, built to create the demand that search later captures, and reported in qualified inquiries rather than impressions.

Sponsored social feed ad with cost per inquiry tracking
Why it usually fails

Where B2B social spend goes wrong.

Optimised for the wrong action

Campaigns tuned to clicks and video views produce numbers that look healthy in a report and a pipeline that stays empty.

One audience, one message

A single broad audience shown the same creative for months, then judged as though the platform were the problem.

No path after the click

Traffic sent to a homepage that answers none of the questions the advertisement just raised.

In plain terms

What paid social is for.

Search captures demand that already exists. Paid social creates it. It puts your company in front of the people who will need what you sell in three months, so that when they finally search, they already know your name. Used on its own it usually disappoints. Used alongside search, it lifts everything downstream of it.

What is included

What we run.

Audiences, creative, landing pages and tracking built together, because a campaign is only as good as its weakest part.

Audience building

Audiences built from job titles, company attributes and your own customer list, rather than from broad interest guesses.

Creative for the platform

Advertisements made for the feed they run in, in Arabic and English, rather than a resized print asset with the logo enlarged.

Landing pages

The page the click lands on is part of the campaign, built and tested with it instead of borrowed from the main site.

Retargeting

Sequenced follow-up, so the second and third impression do a different job from the first rather than repeating it.

Conversion tracking

Tracking to the source, so an inquiry can be traced back to the campaign, audience and creative that produced it.

Open budget planning

A plan you can see for how the budget is split and what each part is expected to return.

Judged on inquiries, not impressions

Reporting leads with cost per qualified inquiry. Reach and engagement appear because they explain the result, never as the headline. If a campaign is not producing conversations your sales team wants, we say so and change it rather than reframing the numbers.

See client results
How we work

From plan to reporting.

1

Plan

We agree the audiences, the offer, and what a qualified inquiry means to you before anything is set live.

2

Build

Creative, landing pages, audiences and tracking set up and checked together, so nothing launches half-connected.

3

Launch and learn

We start deliberately small, find what works, then move budget behind it rather than spreading it evenly out of caution.

4

Report

Monthly, led by cost per qualified inquiry, with what we changed and what we intend to change next.

Get a scoped quote

Know what you need? Get it priced.

Pick one solution or take all five. We scope it, name every deliverable, and price it for what you actually need.

FAQ

Questions buyers ask before they commit.

Which platforms we run, who owns the accounts, whether paid social is worth it for your category, and what happens when a campaign is not working.

Which platforms do you run?

+

Who owns the ad accounts?

+

Is paid social worth it for B2B in Saudi Arabia?

+

How do you measure something that does not convert immediately?

+

Do you need us to provide the creative?

+

What happens if it is not working?

+

Get started

Ready to fill your pipeline?

Tell us what you sell and who buys it. We reply within one business day, with questions, not a pitch.

Chat with Leads on WhatsApp