Generative Engine Optimization

Be the company AI recommends when buyers ask.

Saudi B2B buyers increasingly ask ChatGPT, Gemini and Perplexity who to work with, and act on the answer. We make sure your company is in that answer, and we monitor it every month.

Illustration of an AI answer naming a company

Trusted by Saudi B2B companies

StarlinksNaqlahAbdulrahman Al Amoudi and Sons HoldingIncorpKSASREEEradOxCiraMailerSelf StorageTakamul Project ManagementUnited Printing Company
GEO in plain terms

Getting mentioned inside the answer, not just ranked below it.

Generative engine optimization at Leads means making your company one of the sources AI assistants rely on when someone asks who to work with. We make your site readable to AI crawlers, structure your content so it can be quoted, back your claims with evidence, build presence on the third party sources these tools trust, and track how often you are mentioned.

The shift

The shortlist is now written by a machine.

Buyers used to open ten tabs. Many now ask one question and act on a single answer that names three companies.

No answer, no shortlist

If the assistant does not mention you, you are not considered. There is no second page to be found on.

Ranking does not guarantee mention

Sites that rank well on Google are regularly left out of AI answers, because the two work differently.

It is invisible in your analytics

A buyer influenced by an AI answer often arrives days later as a direct visit, so the credit is lost.

Early movers are being locked in

Very few Saudi B2B companies are doing this yet, so the sources these tools trust are still being decided.

Start here

Can AI assistants even read your website?

Many sites block the crawlers these tools use, GPTBot, PerplexityBot and ClaudeBot, without anyone deciding to. Some security and CDN settings do it by default. If they cannot reach your pages, nothing else in this page matters, and no amount of content will fix it.

We check this first, free, and tell you plainly what we find.

Get a free AI visibility check

How it works

How an AI assistant decides who to cite.

These tools retrieve sources, then write an answer from them. Four things decide whether you are one of those sources.

It can reach and read you

AI crawlers have to be allowed in, and your pages have to be readable as text rather than locked inside images or scripts.

Your answers are extractable

A section that answers the question in its first two sentences gets quoted. One that buries the answer three paragraphs down does not.

Your claims carry evidence

Research from Princeton found that content supported by statistics and quoted sources appeared in AI answers 30 to 40 percent more often. Keyword stuffing performed worse than doing nothing.

Other sources agree

These tools cross check. Directories, publications, professional networks and review sites confirm that you are real and that you do what you claim.

Not the same thing

SEO and GEO are related, and not interchangeable.

They share technical foundations. What counts as success, and the work that gets you there, are different.

Search engine optimization

Earning your place in the results
The goal
Rank in the list of results
Success
Positions, clicks and sessions
Content
Pages written to rank for a term
Moves it
Relevance, authority and links
Measured by
Analytics and search console

Generative engine optimization

Earning your place inside the answer
The goal
Be named inside the answer
Success
How often you are mentioned
Content
Passages written to be quoted
Moves it
Evidence, structure and corroboration
Measured by
Repeated prompt testing
What we do

The work that gets you into the answer.

Six areas, run together and reviewed every month.

AI crawler access

Make sure the assistants can reach your site, and that your pages are readable to them.

Answer shaped content

Pages restructured so each section leads with a clear, quotable answer to a real buyer question.

Evidence and sourcing

Specific figures, named sources and dates, because unsupported claims are rarely quoted.

Entity and schema

Structured data that states plainly who you are, what you do, and where you operate.

Third party presence

Directories, publications and professional profiles, because most AI citations lean on sources beyond your own site.

Monthly monitoring

We run the same buyer questions across assistants every month and report where you appear.

Get a scoped quote

Know what you need? Get it priced.

Pick one solution or take all five. We scope it, name every deliverable, and price it for what you actually need.

How we measure it

We ask the assistants, repeatedly, and count.

There is no search console for AI answers. So we build a set of the questions your buyers actually ask, run them across ChatGPT, Gemini and Perplexity every month, and record how often you are named and which sources they leaned on.

This has to be continuous rather than a one off audit. Independent testing has found that only around a third of brands stay visible from one answer to the next, so a single check tells you very little.

An honest answer

Do you actually need GEO yet?

Not every company does, and we will tell you if you do not. This is a young field and anyone claiming certainty about it is overselling.

Start here instead if

Your website is slow, thin, or cannot be crawled properly. AI assistants read the same site search engines do, so foundations come first. We will point you to website work or SEO before selling you this.

GEO is worth it now if

You have a working site, buyers who research before contacting you, and a considered purchase where being on the shortlist matters. That is most Saudi B2B companies.

Timeline

Faster than SEO, and still not instant.

AI answers update more quickly than search rankings, so movement usually comes sooner.

Weeks 1 to 2

Access and baseline

We unblock the crawlers, fix what stops your pages being read, and record where you stand today.

Weeks 3 to 8

Restructure and evidence

Key pages rewritten to answer buyer questions directly, with figures and sources behind the claims.

Months 3 to 4

First mentions

You begin appearing for specific questions, usually the narrow ones before the broad ones.

Months 5 onward

Holding position

Mentions become steadier as third party sources accumulate, and we keep testing and correcting.

Testimonials

What B2B leaders say about working with us.

What founders, managing directors and marketing leads at Saudi B2B companies say about working with Leads, on websites, search visibility, AI visibility and paid media.

Working with Leads felt like having an in-house marketing team that actually gets B2B. They were hands-on, strategic, and focused on results. Our lead generation campaign brought in real opportunities, not just traffic.

Osama Alsenan

Founder & CEO
Aicom

Leads came in as consultants and quickly became a real partner in our growth. They helped us see opportunities we hadn't mapped out yet, from e-commerce expansion to how we position our brand in the market.

Alanoud Alsaud

CEO
Istawdatech

Rida was a ball of energy whilst he greatly mastered the marketing for Starlinks and understood how to flirt with its customers. His passion and commitment were what I admired, and I would like to work with Rida again at some point in the future.

Mohamed Essam

Head of Business Development
Starlinks

Leads are dedicated professionals who approach work with great commitment. Collaborating with them has been a valuable experience, and their expertise bring useful insights to the table.

Omar Maqtoosh

Marketing Specialist
Takamul
More testimonials
Specialized GEO

Start with a look at where you stand.

Most companies begin with an audit before committing to an ongoing programme.

AI Visibility Audit

We run your buyers' real questions across the major assistants and show you exactly where you appear, where competitors appear instead, and why.

Explore

Pairs with SEO

The two share foundations. Running them together means one team fixing your site once, for both surfaces.

Explore

Pairs with Website Development

If the site itself is the blocker, we rebuild it so it can be read, quoted and trusted from day one.

Explore

How we work

Test, fix, corroborate, repeat.

A monthly cycle rather than a project, because the answers keep changing.

1

Build the question set

We write the questions your buyers actually ask, in Arabic and English, and test where you stand on each.

2

Fix access and structure

We open up crawler access, add structured data, and reshape pages so answers sit at the top of each section.

3

Build corroboration

We strengthen the outside sources these tools check, so your claims are confirmed somewhere other than your own site.

4

Re-test and report

Every month we run the same questions again, report what changed, and adjust. No guesswork, and no claims we cannot show.

Why Leads

A partner that shows its working.

GEO attracts a lot of confident noise. We would rather be useful than certain.

We show the evidence

You see the questions we tested, the answers that came back, and what changed month to month.

We say when you do not need it

If your foundations are the real problem, we say so and fix those first rather than selling a programme.

Arabic and English together

We test and optimize in both languages, because Saudi buyers ask in both.

One team, both surfaces

The same people handle your search visibility and your AI visibility, so the work is done once and done consistently.

FAQ

Questions buyers ask about AI visibility.

Whether this is really different from SEO, how quickly it works, how anyone can measure it, and what we do when the answer is wrong about you.

Is this just SEO with a new name?

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How do you measure something inside an AI answer?

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How long does it take to show up?

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Can you guarantee we will be mentioned?

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What if the AI says something wrong about us?

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Do we need SEO as well?

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Selected work

The work speaks for itself.

Get started

Ready to fill your pipeline?

Tell us what you sell and who buys it. We reply within one business day, with questions, not a pitch.

Insights

More on AI visibility.

Chat with Leads on WhatsApp