Media Buying

Ad budget that comes back as qualified pipeline.

We put your budget in front of Saudi B2B buyers at the moment they are searching for what you sell, use social ads to reach the ones who are not searching yet, and measure everything in qualified inquiries per riyal.

Illustration of falling cost per qualified inquiry

Trusted by Saudi B2B companies

StarlinksNaqlahAbdulrahman Al Amoudi and Sons HoldingIncorpKSASREEEradOxCiraMailerSelf StorageTakamul Project ManagementUnited Printing Company
Media buying in plain terms

Paying for attention only where it can become a customer.

Media buying at Leads means planning and running paid campaigns for Saudi B2B companies: search ads on Google for buyers who are actively looking, and social ads on LinkedIn and Meta for buyers who are not looking yet. We build the landing pages, track every inquiry to its source, and report cost per qualified lead rather than clicks.

Who this is for

Built for teams that need pipeline they can count.

Paid media is the fastest lever in B2B marketing, when it is pointed at the right buyers.

Spending with nothing to show

You are already running ads, and nobody can say what the budget actually produced.

Need pipeline sooner than SEO

Organic compounds over months. Paid can put you in front of buyers this week.

Ready to scale what works

Inquiries arrive, and you want more of them at a cost per lead you control.

Burned by an agency before

You have seen the pretty dashboards. This time you want to see where the money went.

The problem

Where B2B ad budgets actually go to die.

Six patterns we see when we audit Saudi B2B ad accounts.

Paying for the wrong clicks

Broad keywords and lazy targeting buy traffic from students, job seekers and competitors.

Leads by volume, not quality

The report says forty leads. Sales says two were worth a call. Nobody reconciles the gap.

Ads sent to the homepage

Paid traffic lands on a generic page with ten exits and no reason to inquire.

Set up once, never touched

Campaigns run on autopilot for months while costs drift up and quality drifts down.

English ads for Arabic buyers

Half the search demand in Saudi is in Arabic, and most accounts never touch it.

Reports built to confuse

Impressions, reach and CTR everywhere. Cost per qualified lead nowhere.

Search first

The best ad is the one shown to someone already searching.

A B2B buyer typing what you sell into Google is the highest intent moment in marketing. They have a need, a budget, and a shortlist to fill. That is why search ads lead almost every media plan we build, in Arabic and in English, and why we obsess over the exact queries that end in a quotation request.

Social ads then do the job search cannot: reaching the buyers who are not searching yet, and staying in front of the ones who searched but did not act.

Channels by stage

Every channel has one job in the funnel.

We do not spread budget across platforms to look busy. Each channel earns its share by the stage it serves.

Capture demand

Google search ads

The core. Buyers actively searching for what you sell, in both languages, at the moment of need.

Create demand

LinkedIn and Meta ads

Reach decision makers before they search: awareness, offers and lead forms for earlier stage buyers.

Recover demand

Retargeting

Bring back the visitors who searched, clicked and left before inquiring. Often the cheapest leads in the account.

When it fits

YouTube and display

Added only when there is a clear reason tied to your buyers, never by default.

Our edge

We build the landing page, not just the campaign.

Most agencies buy the click and send it to your homepage, then blame the website when nothing converts. We design and build a dedicated landing page for every campaign: one offer, one message matched to the ad, one way to inquire. The click and the page are one product, and we are accountable for both.

Explore Landing Pages

Case studies

What a managed budget looks like in numbers.

Sample figures shown while we finalize published client results.

Get a scoped quote

Know what you need? Get it priced.

Pick one solution or take all five. We scope it, name every deliverable, and price it for what you actually need.

Where your budget goes

You see every riyal, and everything stays yours.

The question every company should ask a media buyer, answered before you ask it.

Your accounts, your access

Campaigns run in ad accounts you own and can open any day, with full history. If we ever part ways, everything stays with you.

Media spend is visible, always

Every riyal of ad spend is visible in the platform, not summarized in a PDF. No markups hidden inside media cost.

A budget plan before we spend

Channel split, expected cost ranges and what we will test first, agreed with you before the first campaign goes live.

A report led by one number

Cost per qualified inquiry, tracked to source. Clicks and impressions are in the appendix where they belong.

Paid and organic

Ads work harder on an audience that already knows you.

A buyer who has seen your content, found you in search, or been mentioned your name by an AI assistant clicks more and costs less. That is why our paid campaigns run alongside the organic work rather than instead of it: the same team, the same audience, one funnel.

Explore Social Media Marketing

Honest timeline

Fast, but not instant.

Paid media moves in weeks, not months. It still needs a calibration period, and anyone promising a perfect cost per lead from day one is guessing.

Weeks 1 to 2

Setup and tracking

Account structure, conversion tracking, landing pages and the budget plan, agreed before spend.

Weeks 3 to 6

Calibration

First inquiries arrive while we learn which searches, audiences and pages produce quality.

Months 2 to 3

Efficiency

Budget shifts toward what produces qualified leads, and cost per lead starts to fall.

Onward

Scale

We raise budget only where quality holds, and say so plainly when a channel deserves less.

Campaign visual, designed as one canvas
1600 x 1000
Selected campaign work

A paid campaign produced for a Saudi B2B client: search and social creative, bilingual ad copy, and the landing page that converted the clicks. This space features one piece of real campaign work at a time.

Testimonials

What B2B leaders say about working with us.

What founders, managing directors and marketing leads at Saudi B2B companies say about working with Leads, on websites, search visibility, AI visibility and paid media.

Working with Leads felt like having an in-house marketing team that actually gets B2B. They were hands-on, strategic, and focused on results. Our lead generation campaign brought in real opportunities, not just traffic.

Osama Alsenan

Founder & CEO
Aicom

Leads came in as consultants and quickly became a real partner in our growth. They helped us see opportunities we hadn't mapped out yet, from e-commerce expansion to how we position our brand in the market.

Alanoud Alsaud

CEO
Istawdatech

Rida was a ball of energy whilst he greatly mastered the marketing for Starlinks and understood how to flirt with its customers. His passion and commitment were what I admired, and I would like to work with Rida again at some point in the future.

Mohamed Essam

Head of Business Development
Starlinks

Leads are dedicated professionals who approach work with great commitment. Collaborating with them has been a valuable experience, and their expertise bring useful insights to the table.

Omar Maqtoosh

Marketing Specialist
Takamul
More testimonials
Specialized media buying

Need something more specific?

Each of these is a focused service with its own page, so you land exactly where your project fits.

Google Ads

Search campaigns on the queries that end in quotation requests, in Arabic and English.

Explore

Paid Social

LinkedIn and Meta campaigns that reach decision makers before they search.

Explore

Landing Pages

Dedicated campaign pages with one offer, one message and one way to inquire.

Explore

How we work

Model, launch, calibrate, scale.

A budget cycle that treats your money the way we would treat our own.

1

Model before spending

Search demand, expected cost ranges and the channel split, mapped into a budget plan you approve.

2

Launch with tracking that works

Campaigns, landing pages and conversion tracking go live together, so day one data is real.

3

Calibrate on quality

Sales feedback on every lead flows back into targeting, so the account learns what a good inquiry looks like.

4

Scale what earns it

More budget only where cost per qualified lead holds, and a straight answer when it does not.

Why Leads

A media buyer that treats budget like its own.

Four reasons Saudi B2B teams hand us their ad accounts.

Measured in qualified leads

One headline number: cost per qualified inquiry. Everything else supports it.

Search led, B2B native

Plans built around buyer intent and long sales cycles, not consumer reach.

The landing page included

We are accountable for the click and the page it lands on, as one product.

Nothing hidden

Your accounts, your data, visible spend, and a budget plan agreed before we start.

FAQ

Questions buyers ask before trusting us with budget.

How much budget it takes to start, who owns the accounts, when results arrive, and how we keep lead quality honest.

How much budget do we need to start?

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Who owns the ad accounts and the data?

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How fast will we see results?

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Search ads or social ads first?

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Do you build the landing pages too?

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How do you keep lead quality honest?

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Get started

Ready to fill your pipeline?

Tell us what you sell and who buys it. We reply within one business day, with questions, not a pitch.

Insights

More on paid media that pays back.

Chat with Leads on WhatsApp