Audience research that tells you which platforms your buyers actually use, what earns attention there, in which language, and which platforms you can safely drop.
Five accounts maintained at low quality because nobody decided which two actually matter to the people who sign off on your kind of purchase.
Formats that work for retail rarely survive contact with a procurement-led buying process and a committee of three.
Follower counts reported every month while nobody can name a single quotation request that started on social.
It is the decision layer that comes before content. We research where your buyers spend professional attention, what format earns it on each platform, and what your team can realistically sustain. The output is a short, opinionated plan: which platforms, in which languages, at what cadence, and what each one is accountable for.
A plan short enough to act on, with the reasoning kept in so you can argue with it.
Who actually signs off on your kind of purchase, and where those specific people spend professional attention.
A recommendation with reasoning attached, including the platforms we think you should stop maintaining.
Which platforms need Arabic, which work in English, and where mixing the two in one post costs you reach.
Three or four themes you can sustain, tied to the questions buyers ask before they request a quotation.
A posting rhythm matched to the team and budget you actually have, rather than an aspirational one that stops in week six.
What each platform is accountable for, and how a social touch gets connected to an inquiry rather than to a follower count.
We look at your buyers, your competitors, and where conversations in your category are actually happening rather than where they are supposed to be.
We narrow to the platforms that can plausibly produce inquiries, and say plainly why the others are out.
Pillars, languages, cadence, and the role each platform plays, written so someone can act on it on Monday.
We revisit after the first quarter with real numbers and change the plan if the evidence says we were wrong.
Pick one solution or take all five. We scope it, name every deliverable, and price it for what you actually need.
Whether you need to be everywhere, whether LinkedIn is always the answer, which language to post in, and how long to give a plan before judging it.
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Tell us what you sell and who buys it. We reply within one business day, with questions, not a pitch.
